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Sales Mgr-Home Loans

  • @HDFC Bank posted 3 weeks ago
  • Posted : 05/10/2021 -Accepting applications
  • View(s) 6

Job Description

Job Description

  • Drive Logins for Home Loans through various channels and a team of HDB Sales Executives Quantitative: Annual Login targets – Minimum 648 Data entry to be done in HDFC Ltd systems, preparing CAM and scanning the documents.
  • Coordinate with HDFC Ltd team for IT issues being faced if any while logging in a file.
  • Ensure calling on leads received from channels being handled, references received from existing customers.
  • Ensure calling on opportunity bases.
  • Wherever required, personally meet up with customers – especially HNW customers.
  • Minimum 10 customers to be met personally and customer interaction to be updated in CRM next per month.
  • Initiate for activities for lead generation.
  • Arrange for training at channels on lead sourcing quality, give feed-back on leads generated so as to ensure quality of lead generation improves and overall LG to LC ratio improves Achieve Disbursal targets on value and Nos Quantitative: Annual disbursal unit targets Minimum 324 Units Disbursal target value is assigned basis grid on City Category and Grade.
  • Drive calling on all SUD cases.
  • Coordinate with HDFC Ltd Credit and Operations team for resolution on post sanction documentation.
  • For sensitive / HNW cases coordination with customer and HDFC Ltd as in case of HDFC Ltd, the customer is mandatorily required to visit HDFC Ltd office to complete the disbursal formalities.
  • Drive RM / PB, KCM-CSRM / DSA activation for higher volumes.
  • Quantitative: SM mapped with 1 to15 RM – 40% activation target SM mapped with >15 RM – 35% activation target KCM-CSRM – KCM activation benchmark is 3 LCs; CSRM benchmark is 2 LC; 80% activation benchmark COP – PB – 30% activation benchmark DSA – 30% DSA to be active every month less than 3 months from date of code activation – approval for empanelling received not to be included.
  • However, DSA with Flat payout / Special payout LPO is to be included from first month.
  • Qualitative: To follow the branch sales process, 100% updation of target branches of MOM in Cogent, Minimum 10 Customer interactions to be updated in Cogent.
  • Update the branch hierarchy (Branch Head, Cluster Head, Circle Head, Zonal Head) on RM activation on LG and LC.
  • Attend branch scrum meetings, review leads generated, share feed-back on the lead quality and overall LG LC ratio.
  • Conduct product trainings, update on rate revisions, product offers etc.
  • For DSA channel: Ensure continuous channel engagement, training, update on product features and offers to improve lead generation and overall business.
  • Drive Insurance penetration on Insurance cases Quantitative: 25% of disbursal target Drive calling on all SUD cases for Insurance cross sell Drive coordination with Insurance teams (HDFC Life and HDFC ERGO) for increasing penetration in Home Loan cases.
  • Ensure customer is briefed on the policy details to avoid mis-sell and miscommunication.
  • Ensure periodic training for the Sales Team is done by Insurance teams.
  • Drive CASA and CC Cross sell Quantitative: Annual CASA target of 216 units, Annual CC target of 120 units For SM handling DSA channel Annual CASA target is 120 units.
  • Drive calling on all customers – External Customers for account opening and Internal customers for references for CASA and CC cross sell.
  • Continuous training of the Sales team on CASA and CC cross sell.
  • Branch targets – Quantitative: YTD branch tgt achievement # Branches meeting targets as 80% – To follow the branch sales process, 100% updation of target branches of MOM in Cogent, Minimum 10 Customer interactions to be updated in Cogent.
  • – Update the branch hierarchy (Branch Head, Cluster Head, Circle Head, Zonal Head) on RM / PB activation on LG and LC, YTD Branch target vs achievement – Attend branch scrum meetings, review leads generated, share feed-back on the lead quality and overall LG LC ratio.
  • Conduct product trainings, update on rate revisions, product offers etc.
  • – Engage with branches for activities in catchment areas, branch managed corporates Drive HBL Productivity Quantitative: Minimum 1 fresh unit disbursal per executive per month (excluding 3 months vintage) – Benchmark 85% – Continuous training for the sales team – Conduct joint visits – Review team size, hiring, training of Sales executives.
  • Arrange for activities in branches, branch catchment area, branch managed corporates.


Skills

  • Home Loans Sales back ground,
  • Industry knowledge,
  • Network of open market agents – DSA, Connectors, Competitor information

Required skills